Here Ye, Here Ye! : Interview with GUMBALLMAG
While working on the launch of the all-new OSIXNINE, I was also working together with Kartel Records on a freelance project, the highly anticipated album ‘Kotarayaku’, by Malaysia’s favourite Malay rapper Altimet.
Right after the launch of the Kotarayaku album, I caught up with Kevin Yeoh of GUMBALLMAG.com who buzzed me for an interview & I was more than excited to do so after years being off the radar. Thank you GUMBALLMAG!
You can call OSIXNINE’s Yasmeen a chameleon in her own right. Besides being the lead designer for Altimet’s new album Kotarayaku, she has her own clothing line and has been involved with so many other types of projects from DJing to event organising. Having known Yasmeen for so many years and suddenly having her resurface into the scene stronger than ever, I decided to catch up with the graphic designer born and raised in Subang Jaya who graduated in Creative Multimedia at School of Audio Engineering (SAE) Malaysia. Let’s see what she has to say about working with Altimet, the resurrection of her clothing line and her sister ZE!
What are some of your earliest memory of design and have you always been into art even as a kid?
My mom was an arts teacher so I learned a lot from her – she taught my sister and I different ways of creating art using different techniques and mediums. I’ve always envied the way my mom could draw flawlessly within minutes. Though I’m a lefty, I didn’t have her flare of drawing.
How long have you been a designer?
After being introduced to our first computer at home in 1997, I created “G Spice” – a Spice Girls fan page when I was 11 years old on Geocities using Photoshop Pro and Hotdog HTML Editor. I had about 1,000 email subscribers worldwide. Soon after that I started creating my personal website/blog, so by the time I finished school, I was designing posters and flyers for gigs and proms.
What other jobs have you worked as?
I have dipped my feet in a few things – event organising, traditional dancing, rapping, DJing under Kartel Hitmen, as well as a printing and design agent under my company called Printlah! Printing & Designing Services.
Any Malaysian designers that you look up to?
I follow a lot of local and international designers, we have so so many good designers here in Malaysia. A few designers that amuses me all the time – my second cousin Haris Rashid, Nini Marini, and Jovian Mandagie – his couture collection is to die for!
How has your design style change over the years?
It definitely has! After completing a Branding & Marketing course and designing for various clients over the years, I learnt a lot about what people thought of my designs and what people wanted to see. When I design for clients, I need to adapt to their tastes, but when I am designing for myself, I’m free to use all the bold colors that I wanted!
What are some of your favourite projects so far?
I don’t know what is it about music albums that I love, but my favourite projects are all albums. Anuar Zain’s 2007 album was my first big break that I got to work under the legendary Alex Eu (God bless his soul) and I got to meet Anuar Zain quite often too [laughs]! My sister ZE! I Am Glam album design was also fun because I get to go crazy with the colours. The one that tops it all is Altimet’s Kotarayaku, of course.
So how was it like working on Altimet’s Kotarayaku album packaging?
It was nothing short of amazing! When I first heard of the album concept during our first meeting, I had major goosebumps. Crazy amount of ideas were just pouring out of everyone in the room and we were all on the same page, which is rare with my other clients. At first I was afraid that I couldn’t meet their expectations, but 200 plus emails later, we actually did it. I was literally jumping in my room when everything was completed!
That’s awesome! Tell us about your clothing line OSIXNINE.
OSIXNINE started in 2006 and since then we’ve been selling online, ran our own flagshop in Subang Jaya, dressed celebrities, put on a few fashion shows and exhibited my collection at a trade show in London. I wanted to keep growing but felt my experience and knowledge was limited, which affected the growth of the brand. So with a heavy heart, I decided to put OSIXNINE on hold to figure things out. It was during this time that I did a lot of researching, planning, stressing, breakdowns, and rolling around.
I’m finally relaunching my brand OSIXNINE this year – a colorful, edgy and eccentric high-street clothing brand for both male and female. Now I must say that it was the best decision I’ve made and I can’t wait to share the result with everyone!
How proud are you of your sister ZE?
I’m so proud of her! A little bit jealous too sometimes when she gets to travel and meet all those talented people! I envy her ability to go against all odds, tried her luck overseas, and being able to achieve what she has achieved so far – it’s unbelievable! She’s very hardworking and determined – and she’s living a very colourful dream.
What do you enjoy when you’re not working?
I’m currently obsessed with travelling – I cannot get enough of the people, the culture, the sceneries, and the street art. I also like meeting up with friends for a drink or stay at home and scroll my Pinterest!
What are some of your favourite places for makan?
Mmm, food! Upstairs Café at SS12 Subang Jaya, Momotalo Yakiniku at Sri Hartamas, RSMY in KL, and if I’m too lazy to think, everyone knows I’ll be at my favourite mamak Darussalam at SS15.
Any other big plans for the rest of the year?
I will be launching OSIXNINE with a 5-piece collection for men named Royalè. This for me is the biggest highlight of 2014, among other amazing things I’ve been blessed with so far. Wish me luck! Watch out for OSIXNINE’s big launch!
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